Milwaukee’s Best Light Still Official Sponsor of WSOP
- Friday, February 27, 2009, 13:02
- Carousel, Poker News
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Milwaukee’s Best Light, which is “the beer that’s brewed for a man’s taste” is continuing with their relationship with the World Series of Poker (WSOP). This year, Milwaukee’s Best Light will be the official beer sponsor of the WSOP, which last year saw more fans and participants and had a very highly rated broadcast on ESPN of the final table.
Chad Dern, Milwaukee’s Best Light marketing director, stated,
Poker continues to enjoy growth both as a leisure activity and as a televised sporting event, so we want to make sure Milwaukee’s Best Light is the beer of choice whether fans are playing or watching at home. When we look at opportunities for developing alliances that make the most sense for this brand and help us connect with the right audience, the World Series of Poker is simply the best.
Since Milwaukee’s Best Light will be the official WSOP sponsor in 2009 and 2010 the beer can use the WSOP logo on their packaging as well as on all promotional activities. The beer will be advertised significantly at the Rio All-Suite Hotel and Casino in Las Vegas, where the 2-month WSOP tournament is held.
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